Royal Garden is a premium juice brand that combines natural ingredients with a refined aesthetic. Our challenge was to create a brand identity that conveys freshness, elegance, and authenticity while standing out on the shelf. The result: a sophisticated design with rich colors, botanical elements, and gold accents that reinforce the brand’s premium positioning.
Challenge
Royal Garden is a premium juice brand that combines natural ingredients with a refined aesthetic. Our challenge was to create a brand identity that conveys freshness, elegance, and authenticity while standing out on the shelf. The result: a sophisticated design with rich colors, botanical elements, and gold accents that reinforce the brand’s premium positioning.
Key challenges included:
Solution
Royal Garden needed branding that:
- Communicates premium quality & natural ingredients.
- Differentiates from mass-market juice brands.
- Attracts health-conscious and luxury-oriented consumers.
Result and impact
Solution
- Visual Identity: Elegant typography, deep colors, and gold detailing.
- Packaging: Glass bottles with embossed logos and artistic fruit illustrations.
- Storytelling: "From orchard to bottle" concept emphasizing purity & craftsmanship.
Next Steps
Solution
- Visual Identity: Elegant typography, deep colors, and gold detailing.
- Packaging: Glass bottles with embossed logos and artistic fruit illustrations.
- Storytelling: "From orchard to bottle" concept emphasizing purity & craftsmanship.
