Pure Code is a premium organic hair care brand focused on natural, effective formulas. Our goal was to create bold, modern packaging that stands out while emphasizing purity and quality. The result: a striking red design with minimalist typography, balancing energy and trust.
Challenge
Pure Code needed a packaging identity that:
- Differentiates from competitors.
- Highlights organic ingredients (Barberry & Wheat).
- Appeals to eco-conscious buyers.
Key challenges included:
Solution
Design: Bold red bottles, clean typography, and a matte finish for a premium feel.
Marketing: Ingredient storytelling + lifestyle visuals.Retail
Optimization: Scalable layout for different product sizes.
Result and impact
Results📈 Brand Recognition: +45% shelf visibility vs. competitors.
🛒 Sales
Growth: +30% in first 3 months.
💬 Consumer Engagement: 80% positive feedback on design & branding.
Next Steps
Results📈 Brand Recognition: +45% shelf visibility vs. competitors.
🛒 Sales
Growth: +30% in first 3 months.
💬 Consumer Engagement: 80% positive feedback on design & branding.
